TVS-E strengthens its POS range of products

In line with its commitment to strengthen its entire POS range of products, TVS-E has launched a complete range of POS printers, which is both in the dot-matrix platform as well as in the direct thermal platform. RP 3300, a complete next generation thermal printer, is said to be India's fastest Thermal printer.

"If we look at the POS area, TVS-E is the only brand which has got the complete range of products. If you look at any retail counter, you will see barcode printers from a different brand, printers from a different brand and barcode label printers coming from a different brand. But this is not the case with TVS-E, since you will get the complete range of products from our brand," says P B Ganeshan, Director-Partner, TVS-E .

TVS-E is looking at the POS-E business through a dedicated arm of system integration partners and also its authorized software developer partner programme. With the software developer community on one side and the system integration partners on the other side, the company is banking on the entire retail opportunity to promote its products. "Our understanding of the Indian POS business is with the booming retail coming in. There is going to be a huge penetration of local retail as well as the regional retail," Ganeshan states. Of course, there is the national retail which is growing at around 40%, but moving forward there are lots of activities happening in the local and regional retail space. Especially in the hospitality chains (coffee chains and restaurants), POS products will see a deep penetration and TVS-E sense this as good news.

Within a span of 2 years, TVS-E aims to take up its POS revenue to 100 crores.  "We are having a dedicated engagement on this. We will continue to strengthen our existing range of dot matrix printers but our growth opportunity is in point of sale. Our intent is very clear -serve customers from beginning level of automation," adds Ganeshan.