TrendAI running majority of its India business through the Channel

HIMANSHU KUMAR GUPTA
SENIOR DIRECTOR - GOVERNMENT BUSINESS AND CHANNELS FOR INDIA AND SAARC,
TRENDAI

“We are committed to transforming partners from product resellers to strategic risk advisors. Our approach centres on outcome-based incentives tied to service delivery, managed security offerings, and next-generation solution adoption like XDR and AI-enabled risk assessment. The Partner Competency Programme validates expertise across Managed Services, Incident Response, and Professional Services. This unlocks enhanced benefits and high-value opportunities. We reward activities that drive measurable customer outcomes like risk reduction, attack surface management, and accelerated incident response.

With majority of our India business flowing through partners, their success directly fuels ours. This model ensures profitability aligns with
delivering proactive defence and long-term customer value.

SUPPORT & PARTNER ENABLEMENT

Partner enablement operates through three strategic pillars.
>   Trend Campus delivers role-based training, certifications, and hands-on experience across AI-powered threat intelligence, advanced detection and response, and automated risk remediation. Partners access and benefit from exclusive courses, live webinars, and curated learning journeys.
>   The Partner Competency Programme validates organizational maturity, showcasing expertise that differentiates partners competitively. Our unified AI-driven platform, Trend Vision One, equips partners with deep visibility, risk quantification, and automated remediation capabilities across hybrid environments.
>    Performance-based incentives reward co-selling, customer retention, and security posture improvements ensures our partners confidently navigate complex threat landscapes and transformation journeys.”