ICT Education

Sunayna Malik, Managing Director, Text 100 India

Sunayna Malik,
Managing Director, Text 100 India

“PR industry is all about adaptation and change. As new trends emerge and marketeers across the world look at newer ways of engaging with their target audiences, the industrytoo is transforming our value proposition and approach to communications.There are many factors that are inducing this change, but the more salient ones that we need to be cognizant of are the rise of digital and social communications, which is not only engendering fresh opportunities for the business, but also addressing a major need often expressed by marketeers, to measure the impact of communications.Another factor is Customer centricity that is ushering in the trend of multiple agencies collaborating together on a client campaign, which will lead to solid, cohesive messaging besides enriching our understanding of the interplay of diverse communication genres towards achieving agreed objectives.”