Praveen Rikhy,
Managing Director - MelCole Public Relations
“Every corporate is influenced by the economic, business and socio-political environment it functions in. It is also impacted by the changing consumer behavior and social aspirations. Therefore the corporate image and brand values must be such that can withstand tribulations – which is why successful PR must have a long term perspective. Another thing that has now (in the past decade or so) become critically important is the ability of the Company to have a global appeal – business is no longer bound by geographies, therefore every successful business has to be ready to address and win in the international markets.
The ICT sector has impacted the economy is all its facets. It has been the catalyst for the last 2 economic cycles and in my assessment, it will continue to provide a great growth impetus to the economy as a whole.”
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