Marketing Analytics report revealed

The National Association of Software and Services Companies (NASSCOM), together with AbsolutData, have released a report titled “Marketing Analytics - An opportunity for India to Lead”. The report highlights how companies are increasingly using marketing analytics insights to gain competitive advantage in the market. 

The report has revealed that India is at the cynosure for delivering analytics solutions, which are being used for post-mortem analysis to real-time decision making. The Indian marketing analytics industry is expected to grow from its present value of US$200 million to US$1.2 billion in 2020 at a CAGR of 25%.

Som Mittal, President, NASSCOM, said, “Marketing analytics play a pivotal role in helping marketers take informed data-driven decisions and effectively reach out to the audience. The marketing analytics industry is poised for exponential growth and India will be one of the foremost forces leading this revolution. This report is an effort to showcase potential of analytics to organizations, analytics players and prospective employees and will help pave the way for concerted effort to increase the usage.”

Dr. Anil Kaul, CEO, AbsolutData, said, “This report is the first-ever to explore the Marketing Analytics business opportunity. We thank NASSCOM for choosing us as their partner for this important initiative. As we went deep into our research efforts for this report, it reaffirmed our core faith at AbsolutData that Marketing Analytics is an exciting opportunity for Indian players and for India.”