iBall is launching a range of mobile phone handsets for the Indian market . For the first time in India, the brand will launch range of mobile phones under seven segmented categories each having unique characteristics. Under this first phase, iBall will be presenting seven distinct segments within the range of iBall mobile phones.
Said Sandeep Parasrampuria, Director, Best IT World (India) Pvt. Ltd., "All iBall products are unique in blending technology with design, aesthetics and innovation. Our range of mobile phones combine these three attributes even better, in a highly cost-efficient manner."
Keeping up with the company's reputation to understand the psychology of the Indian consumer, iBall has come up with handsets, which are custom-made to cater to the requirements of the different class of people at different age group and across sectors.
iBall has specifically catered to the segment that was untouched by other mobile phone companies by launching iBall Senior mobile phones to target the senior citizens. iBall Senior Mobile Phone has been designed taking into consideration the elders with features like large fonts, amber colour, enhanced sound and comes with the remarkable feature of SOS button. iBall has also launched the slimmest qwerty phone in India under its category Sleec and model Thin.
All the phones in the seven categories have some unique features. iBall is also launching the first waterproof mobile phones in India. The biggest USP of this waterproof mobile phone is that it floats on water. So even if one drops the phone in sea or a lake, it can easily be retrieved.
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