In view of its “Small is Big” regional outreach programme, HP India is undertaking multiple initiatives for its customers and channel partners across regions in the country to offer its best-sellers in the portfolio of HP Laserjet solutions.
To make its best-seller campaign a successful one, HP India is working closely with its channel partners to increase awareness about the HP advantage. This includes HP demo zones for customers in the retail shops, ongoing trainings for partners to update them on the latest HP laser technology and roadshows that will give channel partners an opportunity to explore the possibilities that HP’s LaserJet portfolio creates for customers.
Additionally, HP is also making maintenance of its LaserJet printers an easy affair for customers through the free service camps that have been set up across cities, which will enable customers to get their HP printers checked at no cost. The imaging and printing leader is ensuring the availability of the company’s much-in-demand laser printers at best prices, free service camps for those who own HP’s laser printers, attractive offers on purchase of select after market cartridges, and exciting buy-back offers that will let customers choose the best HP printing solutions for their business.
According to Ajay Rawal, Country Category Manager – Commercial Volume LaserJets, Imaging & Printing Group, HP India, “The ‘Small is Big’ is our approach to the regional markets, whose potential is often not realized. The SME clusters set up across regions are some of the most critical ones, and need technology expertise to help their businesses boom. As the imaging and printing leader, HP India is here to help them leverage technology to its best!”
The company is providing easy access to world-class technology to customers across regions through its star products, including the HP LaserJet P 1007, HP MFP M 1005 and HP Colour LaserJet 1215m, to name a few.
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