Epson keeps driving channel performance while building a profitable partner ecosystem

SIVA KUMAR
SENIOR GENERAL MANAGER, SALES & MARKETING, EPSON INDIA

“At Epson, our partnership strategy is built on long-term relationships, trust, and sustainable profitability. We are the No.1 inkjet printer brand in India, with over 8 million EcoTank printers sold, including more than 1 million units in FY25 alone. These achievements are made possible thanks to our robust channel ecosystem. Nearly 95% of our primary partners have been with us since the inception of our regional distribution model, reflecting deep trust built on transparency, consistent engagement, and a clear focus on partner profitability. We reinforce this across our broader partner network through regular interactions and quick resolution of partner needs.
Demand creation is a key pillar. Our collaboration with brand ambassador Rashmika Mandanna, supported by extensive mass media and BTL campaigns, drives strong consumer pull. We also equip partners with regular promotional and communication materials to enhance in-store visibility and conversions. To strengthen partners performance, we run targeted incentive programs to ensure healthy margins. Our sales and marketing teams actively support partners through lead generation, small partner meets, engagement programs, product training and demos, and strong retail visibility.

GROWTH & EXPANSION

At Epson, our expansion in B and C cities is driven by a strong and widespread partner network across India. We believe the best way to reach customers in these markets is by working closely with local partners who understand the market well. We are continuously expanding our presence across district headquarters and high-potential towns. This is guided by a data-led approach, where we track sell-out data to understand where we are strong and where there is opportunity to grow.”