Elcom Digital Brings AI, Partnerships and Growth Focus to Synergy 2026

Elcom Digital hosted Synergy 2026 on May 8 and 9 at Indana Palace, Jaipur, bringing together vendors, partners and industry leaders to discuss AI-led transformation, operational agility, ecosystem collaboration and future-ready distribution strategies. On the sidelines of the summit, VARINDIA spoke with Elcom leadership and industry experts about innovations, partnerships, market trends and the evolving technology distribution landscape.

SUNIL NARANG,
DIRECTOR,
ELCOM TRADING

“Synergy has evolved from an internal engagement initiative into a broader ecosystem platform that now brings together teams, vendors and industry stakeholders. With the market moving beyond pure hardware distribution, we are strengthening our focus on cloud, AI, backup and storage solutions, while continuing to expand our core hardware distribution business.”

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SAGAR NARANG, 
CEO, 
ELCOM DIGITAL

“Synergy 2026 reflects how AI, rapid innovation and evolving market challenges are reshaping the industry. AI is no longer the future, it is the present, and we are already integrating it across our business. Our partner ecosystem remains central to our growth strategy as we focus on strengthening distribution, expanding SaaS
offerings and building our own products.”

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HARISH KUMAR G.,
DIRECTOR - BUSINESS DEVELOPMENT,
VTIGER CRM

“AI and cloud technologies are  reshaping how businesses engage with customers, making channel partners more important than ever. Our collaboration with Elcom Digital creates strong opportunities to combine software, hardware and local market expertise to deliver more relevant business solutions. With our upcoming AI-driven platform, we are excited to strengthen partner-led growth across markets.”

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SOMESH NARANG,
DIRECTOR,
ELCOM TRADING

“Synergy 2026 focused not just on business numbers, but on growing together as an ecosystem. Over the years, the platform has evolved into a space for leadership development, partner collaboration and long-term vision building. With nearly 5,000 partners across the country, our focus remains on becoming a value-added partner delivering integrated hardware and software solutions through Elcom Digital.”

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KUMAR TANKSALE,
REGIONAL SALES HEAD – NORTH,
LENOVO INDIA

“Synergy 2026 reflects how the industry is moving beyond pure hardware selling toward integrated hardware and software solutions. Events like these strengthen ecosystem collaboration through knowledge sharing and strategic discussions. Elcom Digital’s growing focus on technology- led execution, combined with strong leadership and fresh energy, creates significant opportunities for long-term vendor partnerships and future growth.”

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VARUN SETH,
CEO,
MATISOFT CYBER SECURITY LABS

“AI-driven cybersecurity is becoming increasingly critical as businesses face rising threats related to malware and data leaks. Our collaboration with Elcom combines deep technology expertise with strong go-to-market capabilities, creating significant growth opportunities. Events like Synergy 2026 also provide valuable market feedback that helps us build solutions aligned with customer and industry requirements.”
 
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VISHESH GARG,
CHANNEL SALES MANAGER,
TSPLUS INDIA

“Synergy 2026 provides a strong platform for vendors, partners and distributors to collaborate, exchange ideas and build a stronger technology ecosystem. With AI, cloud and data center adoption accelerating in India, channel partnerships are becoming increasingly important in delivering flexible and affordable solutions. Elcom’s extensive partner network also creates significant opportunities for market expansion and ecosystem growth.”

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ASHUTOSH SHARMA,
BUSINESS HEAD,
SPENTRO – GYFTR LIMITED

“Events like Synergy 2026 create strong opportunities for ecosystem collaboration by bringing partners together to exchange ideas, explore new market opportunities and build stronger go-to-market strategies. As AI and cloud technologies evolve, partner networks become even more critical in driving innovation, expanding market reach and delivering greater business value across the ecosystem.”