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Dell reinforces its commitment to the APJ Partner Community

In the light of significant growth in its channel partner business in the past year, Dell has reinforced its commitment to the Asia-Pacific and Japan (APJ) partner community. To further deliver sustainable growth for Dell and its partners, the company has appointed a new channel leadership team in APJ and has announced new programmes to accelerate this growth in 2015.

As part of its continued support for the partner engineer community, Dell is also set to expand its Dell Engineers Club to include more APJ countries. The programme, which was first established in 2012, has accumulated over 1,000 exclusive members in India, China and Korea, helping engineers further develop their technical expertise by providing them access to additional resources, information as well as training. Partner engineers in the programme can benefit from training in specific practice areas, including four main competencies – Storage, Server, Networking, and Software.

To further drive the success and sustain growth of the channel business, Dell has appointed Ng Tian Beng, Managing Director, South Asia and Korea, Vice-President, Commercial Channels, Asia-Pacific Japan, to lead Dell’s Commercial Channel business across APJ. In his expanded role, Tian Beng will be responsible for the growth of the Dell Commercial Channel business across all product lines, including Enterprise, Client, Services, Software and Solutions across the region.

Dell has also appointed Sumir Bhatia as Executive Director, Commercial Channels, Dell APJ, to lead the Solutions & ISV business. Previously, the Director of Enterprise Solutions, Dell South Asia, Sumir has continuously grown Dell’s Enterprise business in South Asia, leading to share gains in both the server and storage business in the South Asia region.

“Critical to the success of our channel business in APJ is the strength of its leadership. As we continue to create greater customer value and grow the most profitable parts of our business, Tian Beng and Sumir both bring impressive experience in continuously expanding and cultivating our partner relationships across South Asia. I am optimistic of their ability to focus on increasing awareness of our end-to-end solutions capabilities, strengthening our customer relationships and growing the channel business across APJ,” said Amit Midha, President, Asia-Pacific and Japan, and chairman, Emerging Markets, Dell.

The new APJ Channel organization will be accountable for delivering sustainable business growth for Dell and its channel partners. The team will drive a focus on ISV/Solutions partners, distribution partners, channel enablement, and channel talent.

The launch of the Dell PartnerDirect program enhancements outlined above will start in North America on 1st February, 2015, and roll out to other regions will soon follow. Additional details will be shared with Dell’s PartnerDirect partners in the coming weeks.