A Remote Workforce and Multi-Taskers To Keep the Laptop Market to Perform in 2023

Whether working from home or office, the best laptops provide durability, power, security, and convenience. With many companies still encouraging employees to work remotely, a good laptop is what an employee seeks for the home office. As more and more companies take advantage of a distributed workforce globally, it is becoming equally important for them to make sure they have the best laptops to keep productivity in pace 

While businesses had been severely impacted by the COVID-19 outbreak all throughout 2020 and 2021, what has positively benefited is the popularity of laptops. The subsequent lockdowns implemented by governments forced the worldwide laptop manufacturers to reconsider their current production processes. 
The surge in the adoption of laptops in educational institutions and increase in consumer demand primarily drove the growth of the laptop market in the last few years, during and after the pandemic. Though adoption of smartphones and tablets hamper the market growth to some extent, they cannot take away the entire share of the laptop market. 

Moreover, the rise in demand from the corporate sector is expected to provide lucrative opportunities for the market growth.

“As per the latest IDC report, the traditional Indian PC market, which includes desktops, notebooks, and workstations, grew 0.3% YoY in 2022 to 14.9 million units. Despite a slender slowdown, the market continues to show resilience,” says Vivekanand Manjeri, Brand Director, Client Solutions Group (CSG) - Dell Technologies India.

He continues, “The trend we have witnessed over the last few years is that the role of a PC has significantly changed. We now see employees relying on it as a gateway for collaboration and productivity. Business laptops of today have gone beyond addressing basic work requirements and catering to a myriad of ever-changing customer expectations in terms of portability, design, high-screen resolution, and performance.”

Vivekanand further says that these factors will be responsible for driving the growth of the PC industry in 2023, with security and privacy at the core of every business function. When combined with the rise in 2-in-1 form factors and the growing importance of sustainability, the ecosystem of business PCs will only grow stronger, further improving the overall employee experience in the hybrid work era.

Says Shivangi Bhadauria, Media & Communication Manager, MSI, “Over the last decade, India's laptop market has evolved into one of the most dynamic and ever-changing in the world. As people adapt to hybrid modes of work and educational institutions rely on technology for online learning methods, the market has grown steadily.”

Shivangi is also of the opinion that various new inventions in the space will be dominating the laptop market in 2023. “Consumers are making extensive use of 2-in-1 laptops due to their portability. Furthermore, when purchasing a laptop, the weight of the laptop is considered, creating a large market for light-weight systems. In addition to this, the growing popularity of e-gaming has fuelled demand for gaming laptops and powerful computing devices.”

“As per the latest IDC report, the traditional Indian PC market, which includes desktops, notebooks, and workstations, grew 0.3% YoY in 2022 to 14.9 million units. Despite a slender slowdown, the market continues to show resilience.” 

Vivekanand Manjeri
Brand Director, Client Solutions Group (CSG) - Dell Technologies India

Laptops designed for multi-faceted users

There are many laptop models available from different brands, each with their own set of advantages and disadvantages. It does become crucial to select a laptop that matches one’s needs, regardless of the kind of work one is doing or from where one is working.

At the same time, brands need to consider the fact that users today are dynamic and play multiple roles in their daily lives. A 9 to 5 executive is a gamer at night, a chef is a social media celebrity, an educator, and or an online motivational speaker. With consumers taking on these multifaceted roles, it is critical that they use a machine that can handle all types of tasks thrown at them at any given point of time. 

“Dell Technologies provides laptops for every user, workload, and business purposes. The Latitude and Precision mobile workstations are designed for the specific needs of various professionals and organizations. The present Latitude series is redesigned to be thinner and lighter yet delivering performance and power,” says Vivekanand.

Dell will soon be announcing an exciting range of business PCs for this year, which will continue to enable seamless work experiences for organizations and professionals alike.

Keeping the current market trends in mind, MSI has always relied on three key pillars - innovative technology, aesthetics, and performance with an aim to provide its customers a complete line-up of offerings as per their needs. 

“MSI ensures that its entire range of laptops are equipped with best-in-class technology, innovation, and aesthetics to meet all of the customers' needs. We recently launched the all-new laptop line-up equipped with the latest NVIDIA GeForce RTX 40 series GPUs and up to 13th Gen Intel Core HX series processors in India. The new line-up includes the Stealth series, Titan GT series, Raider GE series, Cyborg series, Creator Z series, and more,” updates Shivangi. 

While inflation has had an impact on most industries in some way or another, MSI as a brand has always been meticulous towards the future and innovated with a vision to provide the best-in-class product line-up. “We have carefully studied and understood the market demands and built certain capabilities into our laptops. MSI is pushing the peak of performance and innovation with a whole new laptop lineup of gaming, creator and B&P laptops. Our laptop line-up comes with innovative technology breakthroughs, extremely powerful performance and aesthetic designs that ensure the best-in-class user experience for all its consumers. As a result, we at MSI believe that if we continue innovating in line with consumer demands, there will be no significant impact of the above factors on the market demand.”

The new MSI gaming laptops come with the latest exclusive thermal design, which helps to make the gaming series more powerful than ever and incorporates the MUX design to allow activation of Discrete Graphics Mode through MSI Center, further unleashing more GPU power. The award-winning Titan GT and Raider GE come with top-notch i9 processors and a world-class display. In addition, the Raider GE series comes with a new chassis with an upgraded matrix light bar which is fancier and more futuristic.  

“Over the last decade, India's laptop market has evolved into one of the most dynamic and ever-changing in the world. As people adapt to hybrid modes of work and educational institutions rely on technology for online learning methods, the market has grown steadily.”

Shivangi Bhadauria
Media & Communication Manager, MSI

ASUS laptops have been gaining popularity in India over the past few years. ASUS is known for producing high-quality laptops with excellent performance and innovative features at affordable prices, which has made them very attractive to Indian consumers who are looking for value for their money. They have also been actively expanding their product line in India, with a focus on gaming laptops, ultrabooks, and 2-in-1 laptops.

ASUS has also been investing in marketing and promotions in India, with campaigns that appeal to the country's young and tech-savvy population. Additionally, they have a strong network of authorized resellers and service centers across India, which has helped them establish a strong presence in the market.
 

And so…
Laptops continue to largely drive industry 4.0 and the ongoing digital transformation. It is the need of the hour for laptop manufacturers to work together to develop and implement flexible strategies for product and quality control.

The growing demand for portable and powerful computing devices is going to propel the laptop market forward. Laptops allow users to work from anywhere, making them ideal for remote workers and students. The growing popularity of gaming laptops and the increasing demand for high-performance gaming laptops are going to further drive the market growth. The growing use of laptop computers in industries such as healthcare, education, and finance will also attempt to push the market forward.

LATEST LAPTOPS DRIVING PRODUCTIVITY 

Choosing the best business laptop for employees or the organisation entails considering work requirements such as extended battery life, SSD quickness, port requirements and connection, security features, and keyboard kinds. With a wide range of customization available, the below laptops effortlessly provide best in class productivity solutions -

DELL
Latitude 7330 Ultralight is the world's thinnest and lightest device, packed with premium features and intelligent solutions 
Latitude 9430 is the world's smallest 14-inch 16:10 business PC, designed for today's hybrid workforce, particularly C-suite executives, project managers, and so on
Dell’s Precision workstations are built for heavy workloads and are ideal for data scientists, architects, etc. The Precision 3470 is equipped with up to 12th Gen Intel Core i7 processors and optional NVIDIA T550 (4GB) DDR6 Graphics providing advanced thermal management with customizable thermal tables. Both these laptops are enabled with Dell Optimizer, an integrated artificial intelligence (AI) software that learns different work styles and responds to users' needs, automatically improving application performance, battery run-time, audio settings, and privacy.
Dell Latitude 7430 is aimed for the travelling workers, comes with the Intel Core i5-1235U to the Intel Core i7-1270P processor, and Intel Iris Xe Graphics G7. The RAM is expandable up to 32GB. It weighs 1.33 Kg and comes equipped with a 14-inch multi-touch IPS display, which makes it easy to carry and use on the go. 

MSI
The slim and powerful award-winning Stealth series is now coming with a full-size range from 14, 15, 16, to 17-inch. The all-new Stealth 14 Studio and Stealth 16 offer a magnesium-aluminum alloy body to deliver a thin and lightweight chassis. 
The Creator Z series is the most powerful creator laptop in the market and comes along with the support of the brand-new MSI Pen 2. Furthermore, MSI Pen 2 can be used as a traditional pencil on paper without switching to actual pens. 
The MSI Prestige series comes with a whole new level of power and performance. The new Prestige 14 Evo and Prestige 16 Evo support up to the latest Intel Core i7 H series processor, which provides a lightweight yet powerful experience for users. The brand new 13-inch Prestige 13 Evo is the lightest laptop in the whole MSI series, built of magnesium aluminum alloy, as it weighs only 990g. 
MSI has also refreshed its Modern Series with new color options with star blue and beige rose to meet the everyday fashion statement.  

LENOVO
Lenovo recently unveiled the newest addition to its ThinkBook series of laptops – the ThinkBook Plus Gen 3. The laptop is equipped with an industry-first 17.3” inch ultra-wide 21:10 aspect ratio primary display along with an innovative 8-inch secondary touch-enabled display.
Lenovo introduced its first laptop with the latest AMD Ryzen processor, IdeaPad 1, delivering the perfect balance of performance, productivity, and responsiveness. IdeaPad 1 is suitable for students, teachers and working professionals prioritizing enhanced versatility and convenience.
Lenovo ThinkPad X13 Gen 3 is powerful and portable package that is equipped with AMD Ryzen PRO 6650U processor and LPDDR5 RAM clocked at 6400MHz. It weighs only 1.19KG and gets an all-day battery life with Rapid Charge technology, making it ideal for on-the-go work. 

HP 
 HP's ProBook 450 G9 is a sturdy office laptop with an energy-efficient Intel CPU. Its strong sides include the battery life and low emissions, combined with high-quality input devices. The business ultrabooks from HP’s ProBook series promise a lot of performance, a professional security solution, and up-to-date equipment. 

ASUS 
ASUS B5 Flip is the midrange offering of the brand. It features Intel’s latest 12th Gen Core i7 P-series 28W high-performance processor with Thunderbolt 4, Iris Xe graphics, up to 40 GB of fast LPDDR5 RAM, and fast Wi-Fi 6. 

MICROSOFT  
Microsoft's Surface Laptop 5 is, like its predecessor, a well-built laptop that prioritizes portability and a modern feature set. It's the fastest Surface Laptop to date, it has a fetching additional colourway and all of the features that from its predecessor - superb fit and finish, excellent keyboard and trackpad, a lovely screen and outstanding speakers.
 
APPLE 
 The Macbook Air with M2 Chip gets an 8-core CPU and up to 10-core GPU, with up to 24GB of RAM to zip through everyday tasks. It weighs only 1.24 KG and packs a 13.6-inch Liquid Retina display with True Tone.