Lenovo promotes Ashish Sikka as Executive Director– PCSD Category

Lenovo has elevated Ashish Sikka to the position of Executive Director – PCSD Category. Ashish is associated with the company for almost 21 years and prior to the elevation he was serving as Director – PCSD Category. He played an instrumental role in driving Lenovo’s commercial strategy, category growth, and market leadership across multiple business segments.

Ashish brings a rare combination of deep institutional knowledge, market insight, and proven business leadership. His elevation comes at a pivotal time as the PC and smart devices ecosystem undergoes rapid transformation, driven by AI-powered computing, enterprise modernization, hybrid work models, and evolving channel dynamics.

He began his career in the company in a frontline sales role, managing key IT/ITES and telecom accounts, where he developed strong capabilities in enterprise engagement, customer acquisition, and strategic account management.

Over the years, Ashish expanded his portfolio. He took responsibilities across commercial business operations, SMB growth initiatives, the tablet business division, and category leadership functions. His leadership has strengthened Lenovo’s market position.  

Prior to Lenovo, he joined HCL Infosystems and worked in the Public Sector business segment.    

With his extensive business expertise, strong channel relationships, and proven execution capabilities, Ashish is well-positioned to drive Lenovo’s PCSD category growth and further strengthen the company’s leadership in India’s evolving technology landscape.