Aditya Infotech Unveils ‘NEXIVUE’ – Expanding the Horizons of Bharat’s Surveillance Future

In a strategic move poised to redefine accessibility and market reach in the surveillance industry, Aditya Infotech Limited, the force behind India’s leading surveillance brand CP PLUS, has officially launched NEXIVUE, a new surveillance brand aimed at expanding accessibility and market reach across India’s rapidly evolving security ecosystem.

The launch marks a major step in the company’s multi-brand strategy as it looks to address diverse market segments while maintaining the premium positioning of CP PLUS. According to the company, NEXIVUE has been designed to cater to deeper distribution channels and city-exclusive business models, particularly across Tier II, Tier III, and rural markets.

FOCUS ON AFFORDABLE AND INTELLIGENT SURVEILLANCE

The launch comes at a time when demand for intelligent yet affordable surveillance solutions is increasing across the country. From smart cities and enterprises to small businesses and residential communities, the need for reliable security technologies has grown significantly. NEXIVUE aims to bridge this gap through technologically advanced and value-driven surveillance offerings designed for widespread adoption.

The brand’s initial portfolio is expected to include smart IP cameras ranging from 2MP to 4MP resolutions, dual-light technology, weatherproof designs, AI-enabled smart features, intelligent recording systems, and high-efficiency encoding technologies. The ecosystem is also likely to feature advanced NVR solutions supporting up to 4K recording capabilities and scalable storage configurations.

STRENGTHENING DISTRIBUTION AND REGIONAL EXPANSION

Aditya Infotech said the new brand has been conceptualized to empower channel partners and strengthen distribution-led growth by enabling deeper market penetration and regional exclusivity opportunities. The company believes this approach will further expand its nationwide presence while creating stronger business opportunities for regional partners.

The launch also reflects Aditya Infotech’s broader focus on manufacturing expansion, localization initiatives, AI-driven innovation, and strengthening its distribution network. Industry observers believe the company’s multi-brand strategy could accelerate market expansion amid rising demand for trusted and compliant Indian surveillance technologies.

Backed by Aditya Infotech’s manufacturing ecosystem and partner network, NEXIVUE is expected to play a significant role in expanding access to intelligent and future-ready surveillance solutions across Bharat.